CFA& WUWA

This project campaign focuses on a collaboration between a Chinese video game, Wuthering Waves and an american fast food franchise Chik-Fil-A. The purpose of the project is to bring in more customers through the use of design. Our main competitors were Genshin Impact and KFC. These two companies did so well in the boosting of sales and gaining more players in 2021 that they started teasing another campaign in 2022, this inspired my team and I’s project for our Advertising Class in 2024. Our campaign focuses on character design and would attract players by promising in game rewards only recieved after purchase of a meal at their closest Chik-Fil-A.

For this project, I took on the role as an art director. I was in charge of the brand guidelines for this project as well as what illustrations and designs were added into the campaign.